Christian Dior Company History}

Christian Dior Company History

by

Elizabeth Rodriguez

Christian Dior was born in France on January 21st, 1905, and was a man famous for his inspiriation. Coming from a family which dealt with processing chemicals along with fertilizers, he streamed right in the opposite path but quite effectively making a identify for himself within the fashion fraternity that conferred him a lot of accolades in favor of his imaginative approach of dealing with clothes. He was a master of his trade leaving no loose ends to complain about. Despite the fact that his style was unlike from the normal, it was this individuality that gave him an impetus to make his designs viable on a global basis. He had brought with his designs a revolution in women’s clothing once again making Paris as a centre of the fashion trade.

Christian Dior was an influential style designer and the originator of the Doir Empire. He attended the cole des Sciences Politiques to fulfill his parent’s requests. Though his family wished that he would develop into a diplomat, much to their amazement their son was more fascinated in art rather than being a diplomat. To make money he used to sell his fashion drawings at 10 cents apiece. He opened a small art gallery in 1928 from the money he received from his father. But due to the family’s financial disaster he was required to shut his gallery and worked along side Robert Piguet who afterward joined the fashion house where he and Pierre Balmain were the main designers. In 1945 he went into production for himself, backed by Marcel Boussac, the cotton-fabric industrialist. He opened his own fashion house in 1946 and presented his initial collection by the name “Corolle” which popularly acquired the name New Look. Known for the sensual appearance given to his clothes, he was a master in making shapes and silhouettes. He died on 23rd October, 1957.

Following his initial design, which had by now ensured his position in the international forum of fashion, his consequential concepts also made a considerable impression on the ramp. The H-line in 1954 and the A-line in 1955 grew to become as well-liked as the original one and people began to look upto him as a person of inspiration. The company expanded not only in terms of stores but also ventured into new forums. Following his decease his business was handled by his grand daughter who made the company accomplish new heights. Some of the awards received by the company include:

Neiman Marcus award, Dallas in 1947

Remise de la legion d’honneur a Christian Dior in 1950

Parsons School of Design Distinguished Achievement award, New York in 1956

Fashion Industry Foundation award, to the House of Dior, New York in 1990.

The brand which in the beginning excelled in apparels extended its shores to ready-to-wear, leather goods, footwear, watches, fragrances, make up, ties and supplementary accessories. The brand also comprises of Baby Dior products. The Dior custom of dealing with exquisite fabrics led to the creation of intercontinental merchandising labels for gloves, furs, as well as jewellery. Dior flagship boutiques are open in Paris, London, Milan, Tokyo, Shanghai, Hong Kong, New York, Boston, Los Angeles, Honolulu, Las Vegas, and San Francisco, Seoul, Madrid, Miami, Barcelona, New Delhi, and Shanghai.

Elizabeth Rodriguez specialises in the promotion and marketing of mens and womens fragrances and has over 20 years experience in the industry.

Miss Dior Cherie by Christian Dior perfume for women

is Elizabeths favourite Christian Dior fragrance.

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